Global Gen Z Food & Beverage Trends
Gen Z food and beverage consumer preferences are like U.S. consumers across key global regions, highlighting export opportunities for U.S. brands. Below AMI compiles the data to help you assess your product opportunities in global markets.
Key Regional Insights
Europe:
– Functional food market valued at $98B in 2023, projected to reach $168–171B by 2030.
– Germany’s wellness food sector growing at 9.5% annually.
Asia-Pacific:
– 39% of global functional food share.
– High plant-based interest; 20% of Chinese Gen Z identify as flexitarian.
Latin America:
– Healthy snacks market was $4.21B in 2023, projected to reach $6.22B by 2030.
– On-the-go snacking rose from 14% to 18%; 67% of new snacks have health claims.
Middle East:
– 76–86% of consumers (e.g., Saudi Arabia, Egypt) consider sustainability important.
– 75% of Gen Z in the UAE show strong environmental concern.
Global Trends
- Health & Wellness: Gen Z seeks functional, plant-based, and clean-label products.
2. Sustainability & Ethics: Transparency, ethical sourcing, and environmental values are key.
3. Convenience with Quality: The healthy snack market reached $95–101B in 2023, growing 6–7% annually.
AMI’s Role in Supporting U.S. Brands
Athena Marketing International (AMI) supports U.S. food and beverage brands by:
– Identifying top global export markets.
– Adapting product branding and packaging.
– Connecting with leading retailers and distributors.
– Offering data-backed market entry strategies.
Conclusion
U.S. brands focused on clean-label, plant-based, and sustainable products align well with Gen Z global preferences. AMI helps convert this demand into lasting export sales growth. Please contact us for a free global opportunity assessment and 30-minute consultation.